Art Direction
Animation
Social Campaign
Role
Art Director
Agency
Edelman
Year
2023
Changi Chapel Museum & Reflections at Bukit Chandu
Part of an umbrella under the National Museum of Singapore, this project is a social campaign for both museums to enhance reach and create a new refreshing proposed set of ideas and visuals.
As part of the social campaign, our team was responsible for creating interactive social media content, aimed at promoting engagement and fostering discussion among visitors. We developed a different set of social campaign ideas and executions for each of the museums targeting certain highlight moments in the calendar year.
This results in a much higher engagement rate through their social media account.
Wira Singapura - Creative Angle 1
Focusing on the education of Malay Regiment, Through immersive soundscape and engaging quizzess, we want to transport audiences to the battlefield and see what they would do when faced in a life-threatening situations. Finding out if Singaporeans today have the courage and bravery to be at the enemy frontlines alongside the valiant men of the Malay Regiment.
Jobs Of Yesteryear - Creative Angle 2
To highlight the unique jobs of the past that are no longer present or “in demand” today. The difference in jobs also prompts us to be grateful for the work of previous generations. Examples of jobs include - Opium workers, plantation workers, fishermans. These are presented in a comic style format ‘Did you know’ where it makes it engaging and also educational.
The team behind
Copy Lead: Cameron Ng
Art Director & Project Lead: Vivien Tan
Copywriter: Azfryna