The Colour Palette

Using a combination of blues, these colours instil a sense of calmness and assurance in our target audience. Blue is also commonly used in the Medical industry, thus adding a sense of professionalism and trust to our website.

Accents of brighter hues are used to punctuate design while evoking feelings of hope and encouragement in our target audience. 

Brighter hues also inspire a sense of empowerment to support.

The Process

The website which serves for both DLBCL and ALL patients are hosted in the same main website where people could navigate between both sections accordingly. We wanted the website to have a more refreshing look, by using images that are inspiring and hopeful.

We utilised a range of icons, and navigation ideas for the information to be more readable and easier to understand.